Insights | Nightborn - Agency for App & SaaS success

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How to build ideal customer profile (ICP): complete guide 2026

Most B2B companies waste resources targeting anyone with a budget. The difference between struggling and scaling? Knowing exactly who you serve best and saying no to everyone else. Here's how to build an ideal customer profile that transforms your entire go-to-market strategy.

Frozen organizations: why AI adoption fails in mid-sized business

Mid-sized companies are trapped in structural inertia while AI accelerates exponentially. Legacy systems, unclear policies, and risk-averse cultures create a widening adoption gap. Employees confidently use AI at home but hesitate at work due to blocked tools, unclear guidelines, rigid approval workflows, and punitive cultures that punish experimentation. The intelligence gap isn't closing: it's widening daily. Companies that build absorption capacity now will compound advantages. Those waiting for certainty will spend years playing catch-up.

First-time founder? 6 essential tips to launch your tech company in 2026.

As a first-time founder, you're making the same mistakes 50+ startups made before you: building without customer validation, perfecting an MVP for 6 months nobody wants, and burning cash on vanity metrics. After advising over 50 startups, I've seen brilliant founders waste years on preventable errors. This guide reveals the brutal truths nobody tells you: how to validate ideas in 4-6 weeks (not 6 months), why your MVP should embarrass you at launch, which metrics actually predict revenue, and when hiring too early kills your runway. Real founder lessons: Talk to 20-30 customers before writing code, launch in 4-8 weeks maximum, focus on CAC and LTV over user counts, and only raise funds when you have real traction.

Aligning business goals with technical execution: a practical guide.

You can perfectly articulate what customers need and why it matters. But when you explain it to your development team, requirements get lost in translation. "Make onboarding more intuitive" becomes a 3-week technical debate. "Improve dashboard performance" turns into architecture discussions. Your product roadmap suffers from business-technical misalignment. Discover the systematic approach successful business co-founders use to bridge this gap without becoming technical experts themselves. Learn how the right technical partner transforms translation problems into competitive advantages.

The hidden cost of being the solo tech lead (and how to fix it).

Every technical founder hits the same wall: you built the MVP and raised funding, but now you're the bottleneck. Traditional solutions (hiring a CTO, promoting internally, or using consultants) are slow, expensive, or ineffective. Discover the strategic team expansion alternative that gives you immediate senior technical capacity without equity dilution or 6-month hiring cycles. Learn how seed-stage founders are scaling technical execution 3x faster while preserving full leadership control. Real case study: How one Series A company reduced founder technical workload by 60% and tripled delivery speed in just 6 months.

The triple constraint of app development: managing cost, time, and scope

Building an app in 2025 is not just about code it is about strategy, market fit, and budgeting smart. Learn how complexity, platform choice, and hidden costs impact your development budget. Get the breakdown of pricing models, cost drivers, and how to avoid financial pitfalls.

Building a pitch deck that wins investors

Learn how to craft a pitch deck that captivates investors! From essential elements and top examples to actionable tips and ready-to-use templates, this guide has everything you need to build an investor-ready presentation.

Start Smart: Lean Startup principles for your business

Discover the power of Lean Startup principles for your business. In this blog, we break down key concepts like the Build-Measure-Learn loop, MVPs, & customer feedback to help you quickly validate ideas & build products that customers love. Perfect for startups looking to save time & resources!

How we successfully launch your app on the App Store & Google Play

Do you have a brilliant business idea that you're eager to convert into a mobile app? One vital yet often complex stage is navigating the app store submission process. That's where we, Nightborn, step in. 😎

User onboarding - An adventure park for app users

In today's bustling mobile app market, creating an app that stands out is like having an amazing adventure park with thrilling attractions. And just like in an adventure park, user onboarding is your app's warm welcome, guiding new users to all the exciting features & benefits it offers. 🎢

Agency vs in-house development : what’s best for your project?

In today's digital age, the significance of developing high-quality software cannot be overstated. The demand for efficient & reliable solutions is higher than ever, as technology plays a crucial role in driving competitiveness & delivering exceptional user experiences.

We spoke with Thibault Vanhaelen, COO & Co-Founder of Foodiz

Meet Thibault Vanhaelen, COO & Co-Founder of Foodiz, the start-up that's committed to reinventing (corporate) catering with a digital, healthy & sustainable approach to make every office a welcoming space where staff members have quick & easy access to delicious lunches.

The positive impact of AI on app development

Artificial intelligence (AI) has become a buzzword in the tech industry. Many developers fear that it will replace them or even pose a threat. However, at Nightborn, we believe that AI can provide significant added value to our team & the app development process.

The art of animations & micro-interactions to improve app usability

When designing an app, it's crucial to ensure that its functionality is complemented by an exceptional user experience. One way to achieve this is by incorporating animations & micro-interactions into the app's design.

10 Key points to consider when expanding your business abroad

Hey there, fellow entrepreneurs! Ready to take on the world? 🌎 Nightborn sure is! We're always up for a challenge & this time we're packing our bags & heading to the Great White North, Canada!

How Machine Learning & Artificial Intelligence are taking the world by storm

In recent years, the rise of machine learning (ML) & artificial intelligence (AI) technologies has revolutionized the field of app design & development. AI tools such as OpenAI ChatGPT, Dall-E 2 & ChatSonic are enabling developers to create apps with more dynamic features, improved user experiences (UX) & more efficient search capabilities.

7 must-have features for your E-Commerce App

It's Black Friday today! And as if this wasn't enough, Cyber Monday is just around the corner! Two of the best days of the year for e-commerce & very important times for customer acquisition, as they cause a huge number of downloads in both the Apple App Store & Google Play.

Best practices for data application security & protection

At Nightborn, we follow the best practices regarding GDPR & Security to keep your app & data safe! Apps are stored on phones & move data from your phone to a server & back, that's why we need to be acutely aware of our responsibility as app developers to handle this data with care.

Our methods to test your app 👨‍🔬

As we say on our website: “A non-tested feature is a bugged feature”. AMEN! 🙏At Nightborn we’re all about quality! That’s why testing is a crucial & integral part of our process. We always ensure that your app is performant! Meaning the code is optimized, the application loads fast & is stable with high-volume traffic. We make sure that every elaborated flow is working correctly.

Meet Yasmin, CEO & Founder of Efluenz 🙌

Let's give Yasmin a brief introduction! 🙌 Yasmin Vantuykom is CEO & Founder of Efluenz, a full-service Influencer Marketing Agency startup that brings together the top influencers for brands.

Productivity Tips for Developers 💡

Being productive is coding quickly & efficiently without sacrificing quality. And this folks... sounds much easier than it really is! Developing this high-quality code can be quite challenging. Sometimes lines of code don’t come easy, you feel anxious & unable to concentrate. This can be exhausting & mentally stressful. 🤯

What's a Design System and why is it so important?

‍Design systems can be found everywhere and in almost everything. They're in your smartphone's operating system, your work's laptop, and even on the websites you visit.Big brands and design agencies aren't the only ones who use design systems. A design system can help you improve the quality of your work, designs, and products whether you're a freelance designer or a small business.

Web App 🆚 Website, what's the difference?

When you, as a user, aren't familiar with web or (mobile) app development, it's usually difficult to see the difference between a web application & a website. Because you're online searching for information, a product, or a service. You Google it and BOOM... There's your result right away. And, let's be honest, that's also the only thing the customer is looking for, not so much what lies behind this action.

We had a talk with Pauline Barbier, CEO of Blooming Riders

‍Who is Pauline Barbier? Well, she founded Blooming Riders, the first platform dedicated to horse video lessons. On the platform, subscripted members have unlimited access to different themes of video courses, such as the education, training, and daily management of horses.

What does a back-end developer do?

‍💡 Great solutions start with great foundations! Building an app is like building a house and back-end development, in our opinion, is the cornerstone of all development.

Nightborn & interns, a better love story than Twilight 🙌

At Nightborn, we love to give opportunities to young, passionate & motivated people. Almost every staff member who works here full-time or freelance has done an internship with us at some point. And we’re so glad they did! The best part is, they seem to be just as happy about it.As you probably know, one of the key experiences recommended during your time as a student is doing an internship. On our job page we say that interns at Nightborn won't serve coffee, they will run on coffee! ☕️ By joining us, interns can expect to be involved in real projects and collaborate with the entire team.

Customer Journey Mapping, what is it & why do you need it?

Nowadays, all we seem to hear in B2B and B2C is how to keep companies relevant by using great content and SEO... Yet, many overlook the most important aspect of the process

15 ways to promote your app for free

Once your application is finished, you're proud. The application is the product resulting from understanding your audience and providing efficient solutions for their problems. However, the story does not end there.

5 reasons why you should work with an App Development Agency

Partnering with an app development agency will help you out big time if you don’t possess sufficient knowledge about the development processes. Because you'll need their expertise to create the perfect (web) application that appeals to consumers and accomplishes the goals you set. They can assist you with determining the best platform for your app, the best UI/UX design, the lowest overall project cost, and more.

What is a front-end developer, and what has he got to offer?

‍We're living in a web-based world where the front-end developer enters into the spotlight. Users genuinely perceive their creations and communicate with them through an immense integration of web applications and frameworks. Users will click on the buttons and view the layout, test the usability, and observe animations. Any adjustments will impact the navigation of the user and will affect the conversion rate of a website or blog instantly. Front-end developers (as well as designers) can turn visitors into clients by creating a simple interface with easy assimilation to use.

Why you should consider an MVP and how to create an effective one?

If you are working on creating a digital product, it’s primordial to think about how to answer the user’s needs. An MVP (Minimum viable product) will allow you to learn if your product’s idea is successful and matches with the user’s expectations. It will help collect valuable feedback and confirm your business approach.

How to choose the best UX/UI Design and app development agency?

First, define your requirementsAlways start by defining your project’s needs. Write down what you need for your project. Make sure this includes:the goal of your applicationthe size of the projectthe platformsthe skills you expect from your agencythe budget you havethe deadline

Meet Youri Moskovic, CEO of Prediko

Youri Moskovic is helping companies forecast their inventory needs to eliminate stockouts and excess inventory with his company Prediko, an easy-to-use and cost-effective inventory optimization platform for e-commerce brands. Their plug & play software integrates with e-commerce sales & marketing tools and accounts for upcoming events to provide inventory forecasting and purchase order recommendations on autopilot.

An interview with Nicolas Huskin, founder of HappiK.

Nicolas Huskin, HappiK's Founder and CEO, wants to free service voucher agencies of their administrative and mental burdens, allowing them to focus on what matters most: the satisfaction and well-being of their housekeepers and clients. This digital solution will optimize and simplify interaction and communication between 3 key players: the service voucher agencies, their employees, and their customers.

Interview with Antoine Cariat - Founder of Easyllabus

My name is Antoine Cariat, and I'm 25 years old. In terms of education, I studied foreign trade at EPHEC for three years. Then I did a one-year master's degree at ICHEC in business science. That's my educational background. I launched Easyllabus while I was still a student, thanks to the ICHEC Start Lab, an incubator at my business school, which allowed me to get started.

Meet Pascal, who founded Galea to conquer the gaming and E-sports industry

The E-sports industry is constantly evolving due to digital and technological growth. Pascal Vanderhaegen and Co-Founder Eliott Brown understood this and jumped on the trend by launching Galea, a platform that allows gamers to create their own video game tournaments. The goal of Nightborn was to digitalize their project and develop a web application.

Did you ever wonder how a Database really works ?

The invention of the hard disk, a high-capacity mass storage device, was used in 1956 to allow computers to collect, classify and store large volumes of data more flexibly and efficiently.In 1964, the term database appeared to designate a set of data shared by several users of a military information system.

MediCheck and Nightborn, a successful collaboration

On Monday the 24th of November 2020 we interviewed Amélie Meunier, Co-founder of MediCheck, a fast-growing startup that helps companies constructively tackle the issue of absenteeism by developing a new solution, the "Check", which is both fully digital and respectful for employees.

Interview with Shopplett - Your personal grocery shopper

Shopplett is an online platform where the customer can order groceries from its favorite bakery, butcher or supermarket,... A personal shopper does the groceries and delivers them where and when the customer wants them. It's a win-win situation for the customer, shopper, and the local merchant.

Motion design is an essential step in the development of an app

Not familiar with the term Motion Design? You should. It's just as important as putting garlands on a Christmas tree. If you look around, Motion Design is everywhere.

Flutter vs React Native: What are the differences?

Digital transformation is ever-evolving and it's being more and more adopted by industries. The development of mobile applications is a fundamental pillar of this progress. The creation of a mobile tool, such as an application, contributes to the growth of companies by providing them with a crucial technological innovation.

How we used React, Gatsby, and Prismic to create a high-end and well-polished website

This is your captain speaking, we'll be going on a wild adventure, so rope up and fasten your eye-patch!We'll be sailing past the Gatsby manor where we'll explain the different improvements we've encountered, the Prismic bays where creating and maintaining our blog was a breath of fresh air! And to end our tour we'll use the winds of the north to pass by the beautiful Azure DevOps mountains and their different pipelines.

How can design benefit your business?

You have a competitive advantage among businesses thanks to ‘design thinking’, which is often underestimated in the business world. Traditionally it’s thought of as part of a creative team that creates branding elements like logos or ads. But the importance of design goes beyond the creative team and opens up valuable opportunities for businesses which can bring some significant benefits. It helps businesses better identify, understand, and address their problems. The research and prototype stages of design can generate new product ideas and allow you to discover your customer’s needs and preferences. It can then help you turn your ideas into innovative and competitive products and services that are suitable for your market.

Why is prototyping crucial for your digital product?

The "design process" of a product, from a concept to a product's physical existence, is something the customer rarely thinks about. Digital Product Designers have to make sure that the product is loved by their potential customers. That their solution is going to meet the needs of the client just as they imagined.

How Cross-Platform Development Improves Client Experience and Satisfaction

In the past few years, a new trend has been increasingly present in more than one sphere of the programming world, but more specifically in desktop and mobile applications. It was the birth of cross-platform development and with it came a set of tools to help software engineers create programs and applications faster than ever. An impressive number of major players in the industry have also been making the switch, both Facebook and Google have been developing, maintaining, and using open-source cross-platform tools. Today, we're here to talk about how this new way of thinking can drastically improve the satisfaction of your clients towards your products in various ways.

How Nightborn created a challenging culture between designers and developers? 🙌

We are currently living in an unprecedented situation. Together, the world is trying to face the current outbreak and it's our responsibility to stay confined at home. At Nightborn we saw this as an opportunity to make our time at home as efficient as possible. We've always wanted to start sharing our knowledge and love for digital products through a blog and, yes my dear friends, the time is now.

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