Blog

Building a Pitch Deck that wins investors 🚀

David Souery
10
/
12
/
2024
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5 minutes
5 min read

Introduction

When it comes to securing funding, a powerful pitch deck can make all the difference. It’s your chance to tell your startup’s story, build trust with investors & convince them why your vision is worth backing.

Over the past few weeks, we’ve been sharing insights & strategies to help you craft a presentation that not only captures attention but also drives action. This blog pulls everything together, a one-stop resource for founders looking to elevate their pitches.

Whether you’re a seasoned entrepreneur or just starting out, you’ll find actionable steps & tools here to refine every aspect of your deck.

💡 We suggest you stick around till the end, that’s where you’ll find the link to Figma to download the real-life templates & get started! 😉

Let’s dive in!

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Learning from the best - How today's top Brands nailed their Pitches

It all started with a deep dive into some iconic pitch decks of top brands like Airbnb & Meta. These companies were once scrappy startups, seeking that crucial first investment.

In the first post, I highlighted what made these decks memorable:

  • A clear problem & solution that investors could immediately understand.
  • A credible go-to-market strategy that showed they meant business.
  • An ability to build trust through a cohesive team story.

Looking at how their branding & messaging have evolved over time is both inspiring & educational. It shows that great design & storytelling can create a lasting impression, even in the earliest stages.

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💡 Takeaway: Don’t just copy successful examples—study them, learn what works, and adapt those elements to fit your unique story.

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The LinkedIn Post

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Do’s & Don’ts

Building a pitch deck isn’t just about stunning slides. It’s about communicating your startup's value quickly & effectively.

In our second post, we broke down the 5 power moves that can make or break your presentation.

The poll we shared challenged you to identify key do’s & don’ts.

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Here's a breakdown:

✅ What to do

  • Use concise messaging to avoid overwhelming your audience.
  • Incorporate data thoughtfully, enough to support your claims, but not so much that it distracts.
  • Add a creative twist to differentiate your deck.

❌ What to avoid

  • Overcomplicated visuals or unnecessary design flourishes.
  • Ignoring the flow of your story, it should guide your audience effortlessly.

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💡 Pro Tip: Always design with your audience in mind. Investors need clarity & confidence in your pitch, so focus on making their decision-making process easier.

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The LinkedIn Post

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Step-By-Step Guide

Creating a pitch deck that delivers starts with breaking it into manageable steps.

Begin by selecting the right tool, platforms like Figma or Pitch offer great design & collaboration options, but tools like Canva, Google Slides, or PowerPoint work just as well.

Start with a visually striking cover slide to grab attention, then clearly outline your mission & vision to set the stage. Define the problem you’re solving, followed by your unique solution, showcasing key features with clean visuals or mockups.

Highlight your market potential with data-backed insights & lay out a clear business model that explains how you’ll generate revenue.

Dive into your go-to-market strategy & showcase traction—whether it’s users, sales, or growth metrics. Don’t forget to spotlight your team’s expertise & finish strong with a clear funding ask, detailing how the investment will be used.

Wrap up with an easy-to-access contact slide that ensures investors can quickly connect with you.

By following these steps, you’ll craft a pitch deck that’s not only professional but also impactful, leaving investors excited about your vision.

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💡 Pro Tip: Download the guide & keep it handy. It’s like having an investor whisperer in your corner.

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The LinkedIn Post

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Download real-life examples in Figma

To round off this series, we shared real-life examples of pitch decks from top startups. These templates are perfect for:

  • Structuring your slides in a way that flows seamlessly.
  • Showcasing your startup’s unique value proposition.
  • Saving time with ready-to-use designs.

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🎹 What’s included: A Figma file with over 30 templates inspired by successful startup decks. These designs are a toolkit to help you create a standout presentation.

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💡 How to access the templates: Just fill out the Notion form below to download your copy instantly. Once downloaded, you’ll have everything you need to start building your investor-ready deck today.

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Or if the link doesn't work, you can... 👉 Download the Templates here

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Need a bit more guidance?

Reach out to us & let's set up a quick call. We’re here to help you turn your vision into an investor-ready presentation. 💡

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Unlock your project’s potential

Is your pitch deck ready to win over investors?

Join us for a free discovery session and let’s discuss how we can elevate your project.

Explore actionable tips, inspiring examples & free templates to take your presentation to the next level.

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