Product Discovery that saves you 6 months of building the wrong thing.
Because "just start coding" is how you waste your runway
Turn assumptions into certainty
Before you invest months and hundreds of thousands in development, we validate what users actually need. Not what you think they need but what they'll pay for.
Build once, build right
70% of features in most apps are rarely used. Product Discovery eliminates this waste by identifying the core capabilities that drive real business value.
De-risk your entire roadmap
The most expensive mistakes happen before the first line of code is written. We uncover the technical and business landmines (architecture choices, feature prioritization, and market positioning) early when they're cheap to fix.
Research, validate, build - in that order
Creating detailed user personas to guide your product design and development efforts.
Visualizing the user experience to identify key touchpoints and opportunities for enhancement.
Evaluating competitors to uncover differentiators and strategic advantages.
From Startup to Scale-Ups, our work proves itself
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Strategic clarity through systematic validation
Stakeholder workshops
We kick off the discovery phase with collaborative workshops to gather insights from key stakeholders and align on goals.
User research and interviews
Our team conducts in-depth user research, including interviews and surveys, to uncover real user needs and preferences.
Market analysis
We assess the competitive landscape and market trends, identifying opportunities and threats that will inform your product positioning.
Hear directly from those we've partnered with, from small to large companies.
Partners who challenge you, not vendors who agree with you
Others: "Tell us your idea, we'll research it"
Nightborn: "Let's test if your idea solves a real problem worth solving"
We've stopped clients from building products that would have failed.
That's a successful discovery.
Others: Competitive analysis + surveys
Nightborn: 10-15 in-depth user interviews + usability testing + behavioral analysis
We talk to your actual target users. Not proxies. Not "people who might be interested".
Others: Designers do discovery, hand off to developers later
Nightborn: Our technical architects participate in discovery
Result: You don't design something beautiful that's impossible to build or costs 10x more than expected.
Others: Discovery specialists who've never built a product
Nightborn: We've shipped 50+ apps, platforms, SaaS products
We know what works in production, not just what looks good in a deck.
Others: "Fill out this form and we'll send a proposal"
Nightborn: "Tell us your challenge, we'll give you a tailored discovery approach"
No two discoveries are the same. We adapt to your situation.
Ready to unlock your product’s potential?
Build what users want.
It's the difference between guessing and knowing.
